Home › Learn Funnels › Sales Funnel Examples by Business Model

Affiliate disclosure: Some links on Funnel Tool Guide are affiliate links. We may earn a commission at no extra cost to you.

Learn Funnels

Sales Funnel Examples by Business Model

Last reviewed: September 2026

Different business models need different funnel structures. The useful example is the simplest path that matches the offer and buying process.

Lead magnet funnel

Traffic reaches an opt-in page, the visitor exchanges contact information for a useful resource, and an email sequence continues the relationship.

Direct sales funnel

A visitor moves from an offer page to checkout and then fulfillment. Upsells or order bumps may be used when they genuinely complement the main purchase.

Course funnel

Educational content or a lead magnet introduces the topic, email follow-up builds context, and the course offer leads to checkout and enrollment.

Affiliate funnel

The publisher provides useful pre-sale education or comparison, then routes an interested visitor to the merchant using a properly disclosed affiliate link.

Editorial note: Software features, limits, and pricing can change. For purchase decisions, verify current details on the provider's official site.